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JULY 16, 2023
8:00 AM TO 4:00 PM
(LowRes Quick Edits) - Canada Cup - March 30 2019. Photo by Jay Wallace-23077.jpg

The Bike Expo at THE AGENCY GRAND PRIX is poised to be the biggest one-day bike show in the Victoria. This free-to-the-public event will host hundreds of people shopping for gear, bikes, and more.


If you are looking to showcase bicycles, equipment, destinations, events, and more, this is the event you will want to be part of.  Located on Belleville Street in front of the BC Legislature, the area will attract spectators who are not only enjoying the racing action, but are also wanting to be informed on the latest and greatest products, services, and businesses.



The Bike Expo, a business to consumer expo, is a gathering of cycling enthusiasts, bicycle shops, industry experts, destination guides, and so much more.


The event kicks off on June 5, 2022 and is held each on the same day as the AGENCY GRAND PRIX CRITERIUM. Over 1,000 people are anticipated to attend this one day event to experience all things bicycle.


This is a festival type atmosphere which encourages cyclists to visit vendor spaces, take a spin on a test bike, grab a bite, and enjoy the racing action.

Where: Belleville Street, BC Legislature

When:  Sunday June 5, 2022

Time: 8:00 am to 4:00 pm



  • Cycling is the 2nd most popular sport in the world–after walking

  • Cycling represents a $900 million a year industry in Canada

  • There are more cyclists in the Canada than skiers, golfers & tennis players combined

  • The average cyclist is young & affluent

  • 87% are between the ages of 18 and 44

  • 55% are male, 45% are female

  • 63% are professional

  • 81% are college graduates, 27% post graduate

  • High discretionary income with an average household income of $75,000 +

  • High brand loyalty and concerned with value & quality


Presenting Sponsor

Award Stage Sponsor

Wheel Pit Sponsor

Posters Branding





Wheelhouse Cycling Society

615 Linden, Ave.

Victoria, BC

V8V 5G6

(250) 415-3246


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